Streetwear has become a phenomenon in the fashion industry, with brands like Supreme, Off-White, and BAPE leading the way. But what exactly is streetwear, and how did it become so popular?
Streetwear is a style of fashion that combines elements of street culture, such as skate and Hip-Hop, with high-end fashion. It is characterized by comfortable, casual clothing, often with bold graphics and oversized silhouettes.
It can be traced back to the 1970s, when brands like Nike and Adidas began to produce sportswear that was worn outside of the gym or playing field. In the 1980s and 1990s, it was embraced by the Hip-Hop community, with brands like FUBU and Phat Farm becoming popular.
However, it wasn’t until the 2000s that it truly entered the mainstream. Brands like Supreme, which was founded in 1994, began to gain a cult following among fashion enthusiasts. The rise of social media and online marketplaces like eBay also made it easier for people to access and buy streetwear.
One of the key factors in the rise has been the collaborations between streetwear brands and high-end designers. For example, Supreme has worked with brands like Louis Vuitton, while Off-White has collaborated with Nike. These collaborations have helped in the eyes of the fashion industry and have made it more accessible to a wider audience.
Another factor has been the influence on the runway. Designers like Demna Gvasalia of Balenciaga and Virgil Abloh of Off-White have brought elements to their runway collections, further solidifying its place in the fashion world.
Streetwear has also become a global phenomenon. Streetwear brands from Japan, such as BAPE and NEIGHBORHOOD, have gained international popularity while emerging streetwear brands in places like South Korea and China are also gaining attention. As streetwear continues to evolve and grow in popularity, it’s clear that it will continue to be a major force in the fashion industry.